Thursday, September 17, 2009

Behind the scenes of our latest editorial

The Lucire team got together to shoot our swimwear editorial for summer at the luxurious Sanctum apartments in Wellington. With a close knit team of young creatives the shoot ran like a dream, with enough time to spare for a bit of silliness and a few chuckles. The weather was good to us, giving us warm sunshine amid fast moving clouds and only cooling off towards the end of the shoot. A chance encounter and a casting on the street by one of our team found us Ruby, our extraordinary model. She was photographed beautifully by the talented Doug Rimmington, who sadly is leaving us to shake up the London fashion scene.
Our model Ruby, Lizi and her box of magic

Sanctum apartments - location location!

First look of the day

Ruby on a snack break

Huddling for warmth and waiting while Doug checks the lighting

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